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What is CASAA?

CASAA The Consumer Advocates for Smoke-free Alternatives Association is a non-profit 501(c)(4) organization with an all-volunteer board and a grassroots membership of more than two hundred thousand individuals from all walks of life, and we are growing daily.  We are a consumer organization, not a trade association.  We are dedicated to ensuring the availability of reduced harm alternatives to smoking and to providing smokers and non-smokers alike with honest information about those alternatives so that they can make informed choices.

Since our founding in 2009, we have educated the public and increased awareness about the benefits of ALL reduced harm alternatives to smoking, including e-cigarettes, smokeless tobacco, and pharmaceutical nicotine-replacement therapy products.

In 2013, we established the CASAA Research Fund in order to provide grants to scientists to conduct research regarding reduced-harm alternatives to smoking.

CASAA encourages responsible legislative policy designed to improve public health by recognizing that smoke-free, nicotine-containing products are inherently less dangerous than smoking.

We believe that consumers are best served by ensuring diversity in the marketplace and by being provided with truthful and accurate information so that they can make informed decisions regarding their health and lifestyle choices.