We will use that capacity to identify where research that would benefit consumers is lacking, and where we can help fill the gaps. We have already launched the Research Fund by transferring $4000 of our general funds to the Fund to hire a researcher to manage a collection of THR smoking cessation testimonials.
This cost is a small fraction of what has been spent doing the original chemistry lab work, but by making more effective use of those results, it will produce research that we believe this will immediately become the most important single analysis about e-cigarette chemistry and exposures.